I create simple things,
that work.


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Senior Product Designer

Valsfer (startup) | February 2016 - Present

Building product experiences for business clients and designers

Currently optimizing Commercialize Design Concept feature

UX/UI Design Lead

Battlefy (startup) | July 2014 - February 2016

Work closely with Engineers to adapt company objectives into product design deliverables

Prioritize product features align with company road map

Watch data with Mixpanel and Periscope, make design decision base on matrix

Identify scenarios and sketch end to end user journey with team

Write user stories and break it down into sprints

Create wireframe, prototype and mockups

Create User testing internally and externally

Create feature launch plan with marketing team

Create style guide

Co-founder, Head of Design

VITS MEDIA (startup) | February 2014 - February 2016


MM-Design Car Wrap

VISM White Rock

Littlesheep Vancouver

Thai Cuisine by Montri

Rent the Stage

Lims TaeKownDo


Vancouver Film School - Diploma in Digital Design

2011 - 2012 Vancouver, Canada

Vancouver Film School - Diploma in 3D VFX and Animation

2009 - 2010 Vancouver, Canada

Vancouver Film School - Diploma in Visual Art and Foundation

2007 - 2008 Vancouver, Canada

Trinity Western University - Bachelor Degree Communication Design

2003 - 2007 Vancouver, Canada

Adobe Certified Training Centre(China) - Adobe Product Expert

2001 - 2002 DaLian, China


20% Effort with 80% Impact

Lean Startup knowledge

Product Design Process

Growth & Data Analysis

Project Management

User Experience Design

User Journey Mapping

Information Architecture

Interaction Design


Front end UI